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We share Thought Leadership on market trends, investing insights and what you need to know to accelerate your business.

Multifamily Guide: How to attract Generation Z renters

Gen Z looking up apartments to rent

Each generation has its own quirks. Gen Z is no different and appears to be more practical than others. While we’ve seen that some generations are happy to rent forever, Generation Z sees it as a stepping stone. In fact, 97 percent of them want to buy a home someday. Now, most of them won’t…

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